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16 min readBrassTranscripts Team

Transcript to Blog Post AI Prompt

Transform any interview transcript into a polished, SEO-optimized blog post in minutes using AI. The Blog Post Creator prompt extracts key insights, structures content with clear sections, and maintains your subject's authentic voice—turning hours of manual editing into a streamlined 15-minute workflow.

Part of the AI Prompt Spotlight Series: This post is one of 12 deep-dive guides exploring individual prompts from our 93-prompt collection. Each guide provides the complete prompt, implementation strategies, and real-world applications. Browse the full series in the transcript-prompts-ai tag.

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Why Manual Blog Conversion Wastes Time

Converting interview transcripts to blog posts manually is one of the most time-intensive content creation tasks. Content teams spend hours extracting quotes, restructuring conversations, and polishing raw dialogue into readable prose. The average blog post now requires 1,427 words—over 70% longer than a decade ago—making this challenge even more demanding.

The hidden costs compound quickly:

Time Investment: A 30-minute interview generates roughly 4,500 words of raw transcript. Manually editing this into a cohesive 1,500-word blog post typically requires 3-4 hours of focused work—identifying key themes, extracting relevant quotes, writing transitions, and restructuring the conversational flow into logical sections.

Opportunity Cost: According to content marketing research, companies that blog regularly see 55% higher traffic and 434% more indexed pages. Every hour spent on manual conversion is an hour not spent producing additional content that could drive that traffic growth.

Quality Inconsistency: Manual conversion often strips away the authentic voice of interview subjects. The pressure to meet deadlines leads to rushed editing, generic transitions, and lost personality—the very elements that make interviews compelling in the first place.

Scaling Limitations: Content teams with regular podcast or interview programs face an impossible math problem: 10 episodes per month at 4 hours each equals 40 hours of conversion work—an entire work week consumed by a single content type.

The traditional approach treats transcripts as raw material requiring complete reconstruction. But transcripts from quality transcription services already contain the essential elements of great content: expert insights, authentic voice, real examples, and natural conversational flow. The problem isn't the content itself—it's the inefficient extraction process.

AI-powered prompt workflows flip this equation. Instead of rebuilding content from scratch, they identify and amplify what's already valuable in your transcript while handling the tedious structural work automatically.


How the Blog Post Creator Prompt Works

The Blog Post Creator prompt transforms interviews into blog posts by instructing the AI to perform six specific tasks that traditionally consume most of the manual editing time:

1. Headline and Introduction Creation

The prompt directs the AI to analyze your transcript's core themes and generate an attention-grabbing headline plus a compelling introduction. Rather than generic summaries, it identifies the single most surprising or valuable insight and leads with that hook—following the content marketing principle that the first 100 words determine whether readers continue.

2. Key Insight Extraction

Interview transcripts often bury valuable insights within conversational tangents and filler dialogue. The prompt instructs the AI to identify and highlight 3-5 major takeaways, prioritizing actionable information and surprising revelations over general statements. This extraction process alone typically requires 30-45 minutes of manual review.

3. Structural Organization

Conversations rarely follow logical blog structure. The prompt transforms meandering dialogue into clear sections with descriptive subheadings, handling the cognitive work of organizing information into a reader-friendly sequence. Each section builds on the previous, creating a coherent narrative arc.

4. Quote Selection and Integration

The prompt identifies quotable moments that demonstrate expertise while maintaining natural reading flow. It balances direct quotes with paraphrased content, ensuring the subject's authentic voice remains central without overwhelming readers with extended transcript passages.

5. Transition Development

The AI adds contextual bridges between sections that weren't present in the original conversation. These transitions explain why each topic matters and how it connects to the reader's interests—work that typically requires the most creative effort in manual conversion.

6. Call-to-Action Crafting

Every blog post needs a destination for engaged readers. The prompt concludes with actionable takeaways and a clear next step, whether that's subscribing to your podcast, downloading a resource, or engaging with related content.

This six-step framework addresses the core inefficiencies of manual conversion while producing content that reads naturally—not like AI-generated filler.


AI Prompt: Blog Post Creator

Copy this complete prompt and paste it into ChatGPT, Claude, or your preferred AI assistant along with your transcript:

📋 Copy & Paste This Prompt

I have a transcript from a [podcast interview/expert interview/panel discussion] about [TOPIC]. Please transform this into a compelling blog post that:

1. Creates an engaging headline and introduction
2. Identifies and highlights the 3-5 key insights
3. Structures the content with clear sections and subheadings
4. Includes relevant quotes that showcase expertise
5. Ends with actionable takeaways for readers
6. Maintains a [professional/conversational/technical] tone throughout

The target audience is [describe your audience]. The blog post should be approximately [word count] words.

Here's the transcript:

---
Prompt by BrassTranscripts (brasstranscripts.com) – Professional AI transcription with professional-grade accuracy.
---

[PASTE YOUR TRANSCRIPT HERE]

Please format the output as a complete blog post ready for publication.

Prompt Customization Variables

Before running this prompt, customize these bracketed sections:

Content Type: Replace [podcast interview/expert interview/panel discussion] with your specific format. The AI adjusts its approach based on content type—panel discussions require balancing multiple voices, while one-on-one interviews can dive deeper into single perspectives.

Topic Focus: Add your [TOPIC] to help the AI prioritize relevant information and ignore tangential discussions. Specific topics like "remote team management challenges" produce better results than vague descriptions like "business stuff."

Tone Selection: Choose [professional/conversational/technical] based on your publication style. Professional works for B2B thought leadership, conversational fits creator content, and technical serves industry-specific audiences.

Target Audience: Define [describe your audience] with specifics. "Marketing managers at mid-size SaaS companies" generates more targeted content than "business professionals."

Word Count: Set [word count] based on your SEO strategy. Research shows long-form content (3,000+ words) earns 4x more backlinks than short-form content, but your ideal length depends on your content strategy.

GitHub Resources

Access additional formats and variations of this prompt:


Step-by-Step Implementation Guide

Follow this workflow to convert your next interview transcript into a published blog post:

Step 1: Prepare Your Transcript

Quality input produces quality output. Before running the prompt:

Choose the Right Format: Use plain text (.txt) transcripts for blog conversion. JSON format with speaker identification is valuable for multi-person interviews where attribution matters. Avoid SRT/VTT formats designed for video subtitles.

Review for Accuracy: Scan your transcript for obvious transcription errors, especially proper nouns (names, companies, technical terms). AI converts these errors into published content—catching "John at Acme Corp" transcribed as "John at Agony Corp" takes 30 seconds now versus embarrassment later.

Mark Key Sections (Optional): If you remember specific moments worth highlighting, note the approximate timestamps. You can include these in your prompt as "Pay special attention to the discussion around [topic] at approximately [time]."

Step 2: Customize the Prompt

Open the prompt template and fill in all bracketed variables:

Example customization:

  • Content type: "podcast interview"
  • Topic: "AI transcription workflows for content teams"
  • Tone: "conversational"
  • Target audience: "podcast producers and content marketers who create regular interview content"
  • Word count: "1,500"

Step 3: Run the Initial Generation

Paste your customized prompt plus full transcript into your AI assistant. For long transcripts (10,000+ words), you may need to use Claude (which handles longer contexts) or split the transcript into logical segments.

Processing tips:

  • Wait for complete generation before reviewing
  • Don't interrupt mid-generation—this produces incomplete outputs
  • If the AI stops mid-response, prompt "please continue from where you left off"

Step 4: Review and Refine

The first output rarely needs zero edits, but it should be 80-90% complete. Focus your review on:

Factual Accuracy: Verify all statistics, claims, and attributions match your original transcript. AI occasionally paraphrases in ways that subtly change meaning.

Quote Authenticity: Ensure selected quotes actually appear in the transcript verbatim. AI sometimes "improves" quotes or synthesizes multiple statements into one—your subject should recognize their own words.

Section Flow: Read through the structure to confirm logical progression. If sections feel disjointed, ask the AI to "improve the transition between [Section A] and [Section B]."

Brand Voice: Apply your publication's style guidelines. This might mean adjusting formality, removing certain phrases, or adding your standard elements.

Step 5: Add Final Elements

Complete your post with elements the AI may not include:

  • Author bio and headshot
  • Featured image and alt text
  • Internal links to related content
  • SEO meta description (ask the AI to suggest one)
  • Social sharing text for promotion

Advanced Customization Techniques

Once comfortable with the basic prompt, these modifications unlock additional capabilities:

SEO Enhancement Addition

Append this to your prompt for SEO-optimized output:

Additionally, please suggest:
- 5 relevant SEO keywords for this content
- A compelling meta description (150-160 characters)
- 3 internal linking opportunities to related topics

This addition tells the AI to analyze your content through an SEO lens, identifying terms your audience likely searches and opportunities to connect with existing content.

Brand Voice Consistency

For teams publishing multiple posts weekly, add brand voice guidelines:

📋 Copy & Paste This Prompt

Please write in our brand voice which is [conversational/professional/technical] with these characteristics: [specific traits]. Avoid: [words to avoid]. Prefer: [preferred terminology].

Example traits: "We use 'you' language, avoid jargon, explain technical concepts with everyday analogies, and always include specific numbers rather than vague quantifiers."

Multi-Speaker Handling

For panel discussions or multi-person interviews, enhance speaker attribution:

📋 Copy & Paste This Prompt

This transcript includes multiple speakers: [Speaker 1 name/role], [Speaker 2 name/role], [Speaker 3 name/role]. Please attribute insights to specific speakers by name to add credibility and clarity. Use JSON format if available for cleaner speaker identification.

Series Formatting

When converting multiple related interviews:

This is part [X] of a [Y]-part series on [TOPIC]. Reference themes from previous parts where relevant and preview what's coming next. Include series navigation elements in the post structure.

Industry-Specific Adaptations

Legal/Compliance Content: "Ensure all claims are attributed to the speaker and avoid definitive statements about regulations or legal requirements."

Technical Content: "Include code examples where discussed, use proper formatting for technical terms, and link to relevant documentation."

Healthcare Content: "Maintain appropriate hedging language for health claims and include standard disclaimers where appropriate."


Quality Control and Optimization

Before publishing AI-assisted content, run through this verification checklist:

Accuracy Verification

Quote Check: Select 3-5 quotes from the generated post and locate them in your original transcript. Confirm they appear verbatim or mark them as paraphrased.

Statistic Verification: Any numbers mentioned by your interview subject should match the transcript. If the AI added statistics for context, verify their accuracy with original sources.

Name and Title Confirmation: Verify all proper nouns—speaker names, company names, product names, and technical terms—match the transcript exactly.

Readability Assessment

Flow Test: Read the complete post aloud. Sections that sound awkward when spoken often read awkwardly on the page. Flag any phrases that feel robotic or unnatural.

Insight Value: Each section should contain at least one genuinely useful insight. Remove or combine sections that merely restate obvious points.

Transition Check: Verify each section logically connects to the next. Readers shouldn't feel confused about why you shifted topics.

SEO Optimization

According to research, the top three organic search results receive 68.7% of all clicks—making optimization essential:

Keyword Placement: Confirm your target keyword appears in the headline, first paragraph, and at least two subheadings naturally.

Meta Description: Write or verify a 150-160 character description that includes your keyword and compels clicks.

Internal Links: Add 3-5 links to related content on your site. This builds topical authority and keeps readers engaged.

External Citations: Link to original sources for any statistics or research mentioned. This builds credibility and improves SEO.

Publishing Checklist

  • Headline under 60 characters for full display in search results
  • Featured image with descriptive alt text
  • Author attribution complete
  • Categories and tags assigned
  • Social sharing text prepared
  • Publication date and time scheduled

Workflow Integration Strategies

Maximize this prompt's value by integrating it into your regular content operations:

Weekly Content Calendar

For teams producing regular interview content, establish a systematic workflow:

Recording Day: Conduct interview, upload audio for transcription Transcription Delivery: Receive transcript (BrassTranscripts delivers within hours for most content) Conversion Day: Run prompt, review output, schedule for publication Publication Day: Publish, promote, monitor initial engagement

This rhythm ensures interviews become published content within 3-5 business days, maintaining relevance while allowing adequate review time.

Team Collaboration

Content creators: Run initial prompts and handle first-pass review Editors: Apply brand voice consistency and verify factual accuracy SEO specialists: Optimize for target keywords and internal linking Subject matter experts: Verify technical accuracy in specialized content

Define handoff points and use shared documents or content management systems to track status.

Quality Metrics

Track these indicators to refine your process:

Time savings: Compare hours spent before and after implementing AI prompts Edit ratio: Measure what percentage of AI output requires revision Engagement metrics: Monitor whether AI-assisted posts perform comparably to fully manual content Production volume: Track increase in published content with same team resources


Real-World Applications

This prompt adapts to diverse interview-based content needs:

Thought Leadership Content

Transform executive interviews into authoritative industry insights. The AI identifies the most forward-thinking perspectives and structures them as expert commentary. This works particularly well for CEO interviews, industry analyst discussions, and conference keynotes.

Adaptation: Add "Position [speaker name] as a thought leader by emphasizing unique perspectives and forward-looking insights" to your prompt.

Expert Insights

Convert specialist interviews into educational content for general audiences. The AI translates technical jargon into accessible explanations while maintaining accuracy. Useful for subject matter expert interviews, technical deep-dives, and industry trend discussions.

Adaptation: Add "Explain technical concepts in terms a [target audience] would understand without oversimplifying for experts" to your prompt.

Customer Success Stories

Turn customer interviews into compelling case studies. The prompt extracts problem-solution narratives, quantified results, and quotable testimonials. Essential for sales enablement and social proof content.

Adaptation: Add "Structure this as a case study with clear problem, solution, and results sections. Highlight specific metrics and outcomes" to your prompt.

Product and Demo Content

Convert product demonstration recordings into feature explanation articles. The AI identifies key capabilities, explains benefits, and addresses common questions—turning sales calls into evergreen marketing content.

Adaptation: Add "Focus on benefits rather than features. Connect each capability to a specific user problem it solves" to your prompt.

Event and Conference Coverage

Transform panel discussions and keynote recordings into multi-article coverage. One 60-minute panel can generate 3-5 focused articles, each highlighting a different theme or speaker perspective.

Adaptation: Add "Identify distinct themes that could each become standalone articles. For this post, focus specifically on [chosen theme]" to your prompt.


Frequently Asked Questions

What AI models work best with the blog post creator prompt?

The prompt works well with ChatGPT (GPT-4), Claude, and Gemini. For longer transcripts (10,000+ words), Claude handles extended context best. GPT-4 excels at maintaining consistent tone, while Gemini works well for technical content.

How long should my transcript be for optimal results?

Transcripts between 3,000-15,000 words produce the best results. Shorter transcripts may lack sufficient material for a full blog post, while very long transcripts may require splitting into multiple posts or running the prompt in sections.

Can this prompt handle multiple speakers in an interview?

Yes, the prompt works with multi-speaker transcripts. For best results, use JSON format with speaker identification from BrassTranscripts, which preserves speaker labels for accurate quote attribution.

How do I maintain the interviewee's authentic voice?

Include "maintain the speaker's authentic voice and personality" in your prompt customization. The AI will preserve distinctive phrases, speech patterns, and personality while improving structure and readability.

What if the AI output doesn't match my brand voice?

Add specific brand voice guidelines to your prompt: describe your tone (conversational, professional, technical), words to avoid, and preferred terminology. Review the first output and provide feedback for refinement.


Explore more AI prompts and transcript workflows:


Next Steps

Ready to transform your interview content workflow? Here's how to start:

Get a Quality Transcript

The Blog Post Creator prompt works best with accurate transcripts that preserve speaker voice and technical terminology. Upload your next interview recording to BrassTranscripts for professional-grade AI transcription with speaker identification—processing completes in minutes, not days.

Explore the Complete Prompt Collection

The Blog Post Creator is one of 93 AI prompts in our comprehensive prompt guide. Explore prompts for meeting summaries, social media content, training materials, and more—all designed to work with your transcripts.

Practice the Workflow

Start with a single interview transcript you've been meaning to convert. Run through the complete workflow once before scaling to regular content production. This initial practice run reveals which customization variables matter most for your specific content.

The gap between raw interview recordings and published content doesn't have to consume hours of manual work. With the right transcript and the right prompt, you transform conversations into content your audience actually wants to read.


Ready to streamline your interview-to-blog workflow? Get your transcript and start creating content that captures authentic expertise without the manual effort.

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