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•15 min read•BrassTranscripts Team

Social Media Content Creation AI Prompt

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Need AI prompts for social media content creation? This guide delivers the complete Social Media Content Suite prompt—a template that generates a month of platform-optimized content from a single transcript. The prompt transforms interviews, podcasts, and conversations into posts for LinkedIn, Twitter/X, Instagram, and YouTube—complete with engagement hooks, hashtag strategies, and content calendar distribution.

Part of the AI Prompt Spotlight Series: This post is one of 12 deep-dive guides exploring individual prompts from our 93-prompt collection. Each guide provides the complete prompt, implementation strategies, and real-world applications. Browse the full series in the transcript-prompts-ai tag.

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The Content Multiplication Challenge

Creating consistent social media content is exhausting. Most creators and marketers know they should post regularly across multiple platforms, but the time required to create unique content for each channel makes consistency nearly impossible.

The math is daunting: maintaining presence across LinkedIn, Twitter, Instagram, and YouTube might require 15-20 pieces of content weekly. At 30-60 minutes per piece, that's 10-20 hours of content creation—before any engagement or community management.

Yet the content already exists. Podcast episodes, interviews, webinars, and presentations contain dozens of potential social posts. The insights are there; they just haven't been extracted and formatted for social distribution.

Consider the opportunity cost:

Reach Multiplier: The average user spends about 2 hours and 21 minutes per day on social media platforms, spreading their time across an average of seven different platforms monthly according to Planable's 2025 research. One transcript, properly repurposed, can meet your audience wherever they spend time.

Engagement Economics: Businesses using content repurposing strategies see 300% more engagement and 60% time savings in content creation according to SocialRails research. The return on repurposing far exceeds the return on creating net-new content.

AI Adoption Acceleration: According to Hootsuite's Social Trends 2025 Report, AI usage among social media marketers is up almost 180% in 2024, with 83% of social marketers saying AI helps them create significantly more content. The shift toward AI-assisted content creation is accelerating.

The solution is systematic transcript-to-social transformation. One recording becomes LinkedIn posts, Twitter threads, Instagram carousels, and YouTube community content—all optimized for each platform's unique engagement patterns.

How the Social Media Suite Prompt Works

The Social Media Content Suite prompt instructs AI to analyze transcript content and generate platform-specific content packages:

LinkedIn Professional Posts

The prompt creates 3-4 LinkedIn posts with distinct angles:

  • Key Insight Share: Industry-relevant question with main takeaway and context
  • Behind-the-Scenes: Personal story or process insight from the conversation
  • Actionable Tips List: Carousel-ready bullet points with practical advice

Each post includes professional hashtags, engagement questions, and appropriate length (150-200 words optimal for LinkedIn engagement).

Twitter/X Thread Series

The prompt generates 2-3 Twitter threads:

  • Key Insights Breakdown: 5-7 tweet thread unpacking main points with hooks
  • Quick Tips & Tools: Rapid-fire actionable advice with resources mentioned

Threads include attention-grabbing first tweets, logical progression, guest attribution, and call-to-action conclusions.

Instagram Content Package

The prompt produces visual-friendly content:

  • Carousel Post: 5-8 slide structure with title, insights, action steps, and CTA
  • Stories Series: 8-10 story frames with interactive elements (polls, questions)
  • Reel/Short Ideas: Best 30-60 second soundbite suggestions with text overlay concepts

YouTube Community Posts

The prompt creates engagement-focused community content:

  • Discussion questions based on interview topics
  • Poll questions about audience experiences
  • "Did you know?" posts with surprising facts

Cross-Platform Strategy

Beyond individual posts, the prompt provides:

  • Content calendar distribution recommendations
  • Engagement optimization timing
  • Hashtag strategy for discoverability
  • Cross-platform promotion tactics

AI Prompt: Social Media Content Suite

Copy this complete prompt and paste it into ChatGPT, Claude, or your preferred AI assistant along with your transcript:

📋 Copy & Paste This Prompt

Based on this podcast interview transcript, create a comprehensive social media content package optimized for maximum engagement across platforms:

## Platform-Specific Content

### LinkedIn Professional Posts (3-4 posts)

**Post #1: Key Insight Share**
- Professional tone, 150-200 words
- Lead with industry-relevant question
- Share main takeaway with supporting context
- Include relevant hashtags (8-10 professional tags)
- End with engagement question

**Post #2: Behind-the-Scenes**
- Personal story or process insight from interview
- More conversational tone while maintaining professionalism
- Include photo suggestion for the post
- Call-to-action to full podcast episode

**Post #3: Actionable Tips List**
- 3-5 bullet points of practical advice
- Format as carousel post suggestions
- Include call-to-action to detailed blog post
- Professional hashtags focusing on industry keywords

### Twitter/X Thread Series (2-3 threads)

**Thread #1: Key Insights Breakdown (5-7 tweets)**
- Tweet 1: Hook with surprising statistic or contrarian view
- Tweets 2-5: Main points with actionable insights
- Tweet 6: Key quote from guest with attribution
- Tweet 7: CTA to full interview with relevant hashtags

**Thread #2: Quick Tips & Tools (4-5 tweets)**
- Rapid-fire actionable advice
- Include any tools or resources mentioned
- Visual-friendly formatting with emojis
- End with link to detailed resources

### Instagram Content Package

**Carousel Post (5-8 slides):**
- Slide 1: Eye-catching title with guest photo
- Slides 2-6: Key insights with visually appealing text layouts
- Slide 7: Action steps for followers
- Slide 8: CTA to full content with branded design

**Instagram Stories Series (8-10 stories):**
- Story 1-2: Introduction and guest credentials
- Stories 3-7: Key insights with interactive elements (polls, questions)
- Stories 8-9: Behind-the-scenes content
- Story 10: Swipe-up to full podcast/blog post

**Reel/Short-Form Video Ideas (3-5 concepts):**
- Best 30-60 second soundbites from interview
- Visual text overlay suggestions
- Trending audio recommendations if applicable
- Hook suggestions for maximum retention

### YouTube Community & Shorts

**Community Posts (2-3 posts):**
- Discussion questions based on interview topics
- Poll questions about audience experiences
- "Did you know?" posts with surprising facts from interview

**YouTube Shorts Scripts (3-4 shorts):**
- 15-30 second key insights with visual text overlay
- Question-and-answer format using guest quotes
- "Before you..." warning/tip format
- "The truth about..." revelation format

## Cross-Platform Strategy

**Content Calendar Distribution:**
- Week 1: LinkedIn key insight + Twitter thread #1
- Week 2: Instagram carousel + YouTube community post
- Week 3: LinkedIn actionable tips + Twitter thread #2
- Week 4: Instagram stories series + YouTube shorts launch

**Engagement Optimization:**
- Post timing recommendations for each platform
- Hashtag strategy for maximum discoverability
- Cross-platform promotion tactics
- Community building conversation starters

Please ensure all content maintains brand voice consistency while being optimized for each platform's unique audience and algorithm.

---
Prompt by BrassTranscripts (brasstranscripts.com) – Professional AI transcription with professional-grade accuracy.
---

Podcast transcript:
[PASTE YOUR TRANSCRIPT HERE]

Prompt Customization Variables

Adapt the prompt for your specific content context:

Brand Voice: Specify your tone: "Our brand voice is [authoritative but approachable / casual and witty / technical and data-driven]. Avoid [corporate jargon / excessive emojis / overly salesy language]."

Target Audience: Define who you're reaching: "Our audience is primarily [marketing executives / small business owners / content creators / developers] who care about [efficiency / growth / creativity / technical excellence]."

Platform Priority: Focus on your channels: "Prioritize [LinkedIn and Twitter for B2B / Instagram and YouTube for B2C]. We don't actively use [platform], so skip that section."

Content Goals: Clarify your objectives: "Focus on [thought leadership / community building / lead generation / brand awareness]. Primary CTA should drive to [landing page / newsletter signup / free trial]."

GitHub Resources

Access additional formats:

Step-by-Step Implementation Guide

Transform your next recording into a month of social content:

Step 1: Select High-Value Content

Not all transcripts yield equal social value:

Ideal Transcript Characteristics:

  • Strong opinions or contrarian views (generates engagement)
  • Actionable advice and specific tips (provides value)
  • Personal stories and examples (creates connection)
  • Industry insights and trends (establishes authority)
  • Quotable moments and soundbites (enables sharing)

Length Considerations: 20-30 minute conversations (3,000-5,000 words) typically provide enough material for a comprehensive social package. Shorter content may only yield 1-2 posts per platform.

Step 2: Transcribe with Quality

Upload your recording to BrassTranscripts:

Format Selection: Use JSON format with speaker identification for interviews. Clear speaker labels help AI accurately attribute quotes and identify conversation dynamics.

Accuracy Review: Scan for proper names, technical terms, and brand mentions. Correct any transcription errors before processing—mistakes in the transcript become mistakes in social posts.

Step 3: Customize and Run the Prompt

Add context before running:

Example Customization:

Brand voice: Professional but conversational, like talking to a smart colleague over coffee
Target audience: Marketing managers at B2B SaaS companies
Platform priority: LinkedIn primary, Twitter secondary, Instagram for visual moments
Content goal: Drive newsletter signups through thought leadership positioning
Guest information: [Name], [Title] at [Company], expert in [topic]

Paste your customized prompt plus the complete transcript into your AI assistant.

Step 4: Review and Refine

AI output requires human polish:

Voice Consistency: Read each post aloud. Does it sound like you or your brand? Edit to inject personality while preserving the core message.

Platform Fit: Verify character limits and format requirements. Twitter threads need to fit 280 characters per tweet; LinkedIn posts work best at 150-200 words.

Engagement Hooks: Strengthen opening lines. The first sentence determines whether anyone reads the rest—make it count.

CTA Alignment: Ensure calls-to-action match your current marketing priorities. Update links and offers as needed.

Step 5: Schedule and Distribute

Deploy content strategically:

Scheduling Tools: Use Buffer, Hootsuite, or native scheduling features to queue content across platforms.

Timing Optimization: Post when your audience is active. LinkedIn typically performs well during business hours; Instagram engagement peaks in evenings and weekends.

Engagement Commitment: Schedule time to respond to comments and continue conversations. Posting without engaging wastes the content's potential.

Platform-Specific Optimization

Each platform has unique requirements and engagement patterns:

LinkedIn Optimization

Format Best Practices:

  • Lead with a hook or question (first 2-3 lines appear before "see more")
  • Use line breaks for readability (walls of text underperform)
  • Include 3-5 relevant hashtags (more can feel spammy)
  • Tag relevant people and companies when appropriate
  • End with a question to prompt comments

Content That Performs:

  • Professional insights with personal perspective
  • Contrarian takes on industry assumptions
  • Lessons learned from failures (authenticity resonates)
  • Data-driven observations with specific numbers
  • Career and leadership reflections

Twitter/X Optimization

Thread Best Practices:

  • First tweet must stand alone and hook attention
  • Number tweets (1/7, 2/7) for easy following
  • Include the conclusion in tweet 1 (inverted pyramid)
  • Add relevant quote tweets and mentions
  • End with a clear CTA and relevant hashtags

Content That Performs:

  • Contrarian takes that challenge assumptions
  • Quick tips in numbered format
  • Behind-the-scenes observations
  • Real-time commentary on industry events
  • Threads with actionable frameworks

Instagram Optimization

Carousel Best Practices:

  • First slide must stop the scroll (bold text, intriguing question)
  • Maintain visual consistency across slides
  • End with clear action step and CTA
  • Write detailed captions (they boost discoverability)
  • Use 20-30 hashtags in first comment

Content That Performs:

  • Educational carousels with specific tips
  • Before/after transformations
  • Quote graphics from interviews
  • Behind-the-scenes process content
  • Personal story highlights

YouTube Community Optimization

Post Best Practices:

  • Ask genuine questions (not rhetorical)
  • Use polls to drive easy engagement
  • Share exclusive insights not in videos
  • Respond to comments to boost visibility
  • Cross-promote new content releases

Content That Performs:

  • Polls about audience preferences
  • Discussion questions on trending topics
  • Sneak peeks of upcoming content
  • Celebration of community milestones
  • Requests for video topic suggestions

Content Calendar Strategy

Extend one transcript's value across weeks:

4-Week Distribution Model

Week 1: Launch with highest-impact content

  • LinkedIn: Key insight post (strongest takeaway)
  • Twitter: Primary thread (comprehensive breakdown)
  • Instagram: Main carousel post
  • YouTube: Community discussion question

Week 2: Build momentum with supporting content

  • LinkedIn: Behind-the-scenes post
  • Twitter: Secondary thread (quick tips)
  • Instagram: Stories series
  • YouTube: Community poll

Week 3: Extend with derivative content

  • LinkedIn: Actionable tips carousel
  • Twitter: Quote threads (guest soundbites)
  • Instagram: Reel concept #1
  • YouTube: "Did you know?" post

Week 4: Conclude with engagement focus

  • LinkedIn: Discussion question
  • Twitter: Thread recap with new angle
  • Instagram: Reel concepts #2-3
  • YouTube: Shorts launch

Evergreen Recycling

Strong content deserves multiple runs:

Quarterly Refresh: Revisit high-performing posts every 3-4 months with updated context or new insights.

Format Adaptation: Turn successful LinkedIn posts into Twitter threads and vice versa. Different audiences may not have seen the original.

Seasonal Relevance: Save industry-specific content for relevant moments (end-of-year reflections, planning season, industry conference timing).

Industry Applications

The Social Media Suite adapts to diverse content contexts:

Podcast Marketing

Transform episodes into promotional content:

  • Episode highlight threads
  • Guest quote graphics
  • Behind-the-scenes moments
  • Listener engagement polls

Adaptation: Add "Focus on the most quotable guest moments and surprising revelations. Create content that teases value without giving everything away."

Thought Leadership

Position executives as industry voices:

  • Industry insight posts
  • Leadership perspective shares
  • Career advice threads
  • Company culture highlights

Adaptation: Add "Maintain executive voice and authority. Focus on strategic insights rather than tactical details. Include subtle company positioning without overt promotion."

Product Marketing

Turn product discussions into social proof:

  • Feature highlight posts
  • Customer success stories
  • Use case demonstrations
  • Product update announcements

Adaptation: Add "Focus on customer outcomes rather than feature descriptions. Show the transformation or result, not just the capability."

Event Content

Maximize conference and webinar value:

  • Key takeaway threads
  • Speaker quote graphics
  • Session summary posts
  • Community discussion prompts

Adaptation: Add "Create time-sensitive content for live posting during events plus evergreen content for ongoing distribution. Include event hashtags and speaker tags."

Frequently Asked Questions

How long should my transcript be to generate a full social media package?

A 20-30 minute conversation (approximately 3,000-5,000 words) typically provides enough material for a comprehensive social package: 3-4 LinkedIn posts, 2-3 Twitter threads, Instagram carousel content, and YouTube community posts. Shorter transcripts may only yield 1-2 posts per platform.

Which platforms should I prioritize for B2B versus B2C content?

For B2B, prioritize LinkedIn (professional insights) and Twitter/X (industry conversations). For B2C, focus on Instagram (visual storytelling) and YouTube (community engagement). Repurpose the same core insights but adjust tone and format for each audience.

How do I maintain authentic voice across AI-generated social content?

Include brand voice guidelines in your prompt: specify tone (conversational, professional, playful), words to avoid, and example posts that represent your style. Always edit AI output to inject personality and ensure the content sounds like you, not generic marketing copy.

Can I schedule all generated content at once or should I space it out?

Space content across 2-4 weeks rather than posting everything immediately. This extends the value of each transcript, allows time for engagement responses, and prevents audience fatigue. The prompt includes a suggested content calendar distribution strategy.

What if the AI-generated content doesn't match platform character limits?

The prompt specifies approximate lengths for each platform, but always verify: Twitter/X (280 characters per tweet), LinkedIn (3,000 character limit, 150-200 words optimal), Instagram captions (2,200 characters, 125-150 words visible). Edit to fit while preserving key messages.

Explore more AI prompts and content repurposing resources:

Next Steps

Ready to turn one transcript into a month of social content?

Get Started Now

  1. Select a high-value recording with strong insights and quotable moments
  2. Transcribe with speaker identification using BrassTranscripts
  3. Customize the prompt with your brand voice and platform priorities
  4. Generate and refine the social content package
  5. Schedule across 2-4 weeks for maximum reach and engagement

Multiply Your Content Value

Every interview, podcast, or presentation contains dozens of potential social posts. By systematically transforming transcripts into platform-optimized content, you maintain consistent social presence without the constant pressure of creating from scratch.

Stop creating every post from scratch. Get your transcript and generate a month of social content from a single recording.

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